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Country Concepts

In October of 1999 Jo-Anne Cheverfils began to realize her dream of running her own womens clothing store in Pine Falls, Manitoba when she opened Country Concepts. Jo-Anne worked long and hard to find the perfect location in Pine Falls that she felt would met her needs of a quality womens clothing store.

After the perfect location was picked Jo-Anne opened the store to a community that welcomed her womens clothing products with open arms.

"The first six months have been very challenging and very fulfilling on a personal level, says Jo-Anne. "From the indications I have been getting from my clientele it is evident that Country Concepts Clothing store was very much needed in the region."

Jo-Anne developed a comprehensive business plan that she has successfully implemented and as a result has complete control of the business and the direction in which it is going.

"The SEA Program really helped me with setting up my business," enthused Jo-Anne. "Winnipeg River have been a great benefit to me and I am sure anyone else that has started a business. They have been there to call for business assistance whenever I needed it."

Country Concepts is doing very well and now, the womens clothing store is moving towards developing into a family clothing store. The overall success of this business can be attributed to the ambition and drive that Jo-Anne Cheverfils has expressed in helping her overall community.

"The benefits of owning my own business is that it makes me feel like I am contributing something to our community."

Contact Us

Community Futures Manitoba
559 – 167 Lombard Avenue
Winnipeg, Manitoba,  R3B 0V3
Phone: 204.943.2905
Toll-Free: 1-888-303-2232


About Community Futures

Providing financing and support to rural entrepreneurs to develop their potential. Community Futures Manitoba Inc. (CFM) is an association representing 16 Community Future organizations (CFs) established throughout rural and northern Manitoba.
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