Marketing Made Simple – Part One: Building Your Strategy

An introduction to marketing strategy for first-time business owners. This webinar covers defining the business and its strengths, identifying potential customers and understanding competitors. Participants will develop a clearer understanding of their business and its market, building the foundation for the marketing decisions covered in Part Two.

About your facilitator: 

With over 25 years’ experience in business operations, management and sales leadership, Graham McLeod has held roles with Apple, TELUS and Switch Inc. As co-founder of Ascend Consulting Group, he helps entrepreneurs connect big-picture strategy with everyday decisions and turn plans into action. His practical approach focuses on simplifying complex systems, developing customized processes and using technology with confidence. He shapes these solutions around each business’s goals, resources and everyday challenges.