North Central Events

Building on the foundations introduced in Part One, this webinar explores how to turn a marketing strategy into action. It covers developing a clear message, choosing suitable ways to reach customers, and using practical tools to create and organize marketing content. The session brings these pieces together in a manageable action plan, with a simple approach to checking results and making improvements.

About your facilitator: 

With over 25 years’ experience in business operations, management and sales leadership, Graham McLeod has held roles with Apple, TELUS and Switch Inc. As co-founder of Ascend Consulting Group, he helps entrepreneurs connect big-picture strategy with everyday decisions and turn plans into action. His practical approach focuses on simplifying complex systems, developing customized processes and using technology with confidence. He shapes these solutions around each business’s goals, resources and everyday challenges.