Modules 2.0
Module 4 - Pricing and Cash Flow 2.0
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INTRODUCTION
Getting your price right is both a science and an art that definitely takes some finesse. Too high and you will not have enough customers. Too low and you will not be profitable.
Most business owners start too low…way too low! Increasing your price later is a lot harder than starting with a sustainable price, especially with your existing customers.
In the Pricing section of this module, we are going to focus on the science of pricing. The science involves factoring in all known details, including often forgotten costs, to find a realistic starting point for price.
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