Modules 2.0
Module 5 - Marketing 2.0
INTRODUCTION
Branding and marketing work together but are often lumped together as the same thing. Sbmarketingtools.com sums up the difference nicely. “Branding is the story you tell and marketing is how you tell it.”
Marketing and advertising are also commonly lumped together. According to ama.org, advertising is a part of marketing. “Marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels.”
The American Marketing Association recommends that new businesses focus on identifying customer wants and needs first, developing a detailed marketing plan, before spending too much money on advertising.
Social media has created unprecedented access between companies and customers, making it easy for even the smallest companies to stay connected with their customers for little to no cost at all!